The research group for Digital Innovation and Circular Economy (DigInn2Circle) at Nord University Business School focuses on innovation research in the domain of digital transformation and green shift (i.e. the Twin Transition), in particular also on the circular economy. By building on the theoretical foundations of research within innovation and entrepreneurship we aim to produce research, provide applied research to industry, apply for projects, support researchers (including PhDs), and bring a range of related activities through the research group. The academic lens is, in other words, innovation, and entrepreneurship research in the context of Twin Transitions. The research group has both qualitative and quantitative researchers.